Seth Godin give such great talks.
Crazy people live on the mountain with no top.
Dan Ariely, Author of Predictably Irrational, giving a talk at Google.
A splendid example of credibility-building marketing
Perry Marshall gives a great example of how to use direct mail to build credibility for your business. This piece was from a waterproofing company. Not only does it show the opportunity for companies, but also gives direct marketers a clever approach to get more business from their clients.
I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed
Great little clip of Michael Jordan. Trying over and over again, and continuing toward your goal despite the number of failures you have is probably the top ingredient in having a successful life.
I’ll butcher it, but there’s a quote; “Fall down six times, get up seven times.” I think it’s one of those terse eastern philosophy type quotes. Anyway, I remind myself of that quote at least once a day.
Dan Ariely, author of Predictably Irrational, talks at TED about why we think it’s ok to cheat, sometimes. He makes the case that the people on Wall Street were more willing to lie, cheat and steal because what they were handling (stocks, derivatives, etc.) was just far enough removed from the reality that they were deailng in money that they didn’t feel the impact of their unethical behavior as strongly.
In other words, stock broker types were treating our money like monopoly money.
Gary Vaynerchuk’s Keynote at Affiliate Summit West 2009
Damn straight! It’s nauseating how many non-hackers there are who think they can fleece businesses for some quick cash just because they got some business cards printed up with “Social Media Consultant” on them. What’s worse, for me, is finding ones that have been able to operate in a city or town without any competition. Those effers dig in like ticks, and fill people’s heads with such bologna.
I almost believe people who really know what they’re doing have an obligation to participate in their local business community. Even if it’s just to act like a mini-Scoble or something, filtering out the BS, and giving local business owners a heads up on where to learn how this stuff really works.
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