Dan Sherman

permalink A splendid example of credibility-building marketing

Perry Marshall gives a great example of how to use direct mail to build credibility for your business. This piece was from a waterproofing company. Not only does it show the opportunity for companies, but also gives direct marketers a clever approach to get more business from their clients.
Posted in perry marshall direct marketing credibility direct mail
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Write your own rave review.

Posted in gary halbert direct marketing direct response marketing rave review newspaper advertising
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It happens constantly and it is the hidden secret reason why so may marketing campaigns fall way short of their potential. Not because the offer isn’t good or wouldn’t be welcomed by all the recipients; simply because many of the recipients never know about it because we fail to command their attention.
— Dan Kennedy
Posted in dan kennedy quote direct marketing