Skittles Tastes The Twitter Rainbow
Skittles.com now displays an iFramed search.twitter.com search for skittles. The only other thing on the page is a small block in the upper-left-hand corner with a few links to other skittles.com pages.
So I’ve noticed something about intentional viral videos. Everyone knows what they are. But if the video is good, they’ll share it anyway. Is that a case of marketers realizing respect carries their brand a lot further than trying to trick their customers? Or is it a case of their customers knowing better, but deciding to enjoy it anyway?
