Conan, what is best in life?
To crush your enemies, see them driven before you, and hear the lamentations of their women.
Until one is committed, there is hesitancy; the chance to draw back; always ineffectiveness concerning all acts of iniative and creation. There is one elemental truth, the ignorance of which kills countless ideas and splendid plans; that the moment one commits oneself, Providence moves all. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issue from the decision, raising in one’s favour all manner of incidents and meetings and material assistance which no one could have dreamed would come his or her way.
— Johann Wolfgang Von Goethe
“Don’t waste your time trying to sell these materials to the people who need it the most. They won’t buy it. You should focus on selling to successful people who want to get even better.
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There is what I now call “the self-esteem Catch-22 loop” at work here: in order for a person to invest directly in himself, which is what buying self-improvement materials is, he has to place value on himself, i.e. have high self-esteem, but if he has such high self-esteem, he is probably already doing well and does not have a critical need for this type of information; he will get marginal improvement out of it; but the person who needs it most does not place much value on himself, i.e. has relatively low self-esteem, which prohibits him from buying, believing in or using self-improvement materials.”
— Dan Kennedy, via Pricing to Sell vs Selling Yourself Short : SEO Book.com
