With the legalization of marijuana in Colorado and other states, we are seeing a new market beginning to boom and with that comes the need for great design. When creating my company I wanted to create something that stood for being scientific but was still approachable.
The main goal was to attract new users and offer up education in a fun way. When researching I found that companies who were trying to attract a more sophisticated first time customer were not featuring any type of education to the users. I think it is important to educate the user on the medical and therapeutic uses of the product and the effects that they will experience depending on the product that was taken.